Le marketing olfactif

Titre : Le marketing olfactif
Auteur : Virginie Barbet
Éditeur : LPM
ISBN-13 : 2878453859
Libération : 1999

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L'odorat est sans doute l'un des sens les plus mystérieux... et pourtant il reste le moins sollicité dans notre société de consommation. Le parfum et les odeurs ouvrent un nouvel espace de créativité pour le marketing tant au niveau du produit lui-même qu'au niveau du point de vente et/ou de la communication. Dans ce premier ouvrage sur le sujet, les auteurs nous font découvrir un univers passionnant. Qu'est-ce que la création olfactive ? Le consommateur face aux odeurs L'exploitation marketing des odeurs Comment protéger une odeur ? Les enjeux pour le marketing. Aujourd'hui nous sommes aux débuts de la création olfactive avec des produits aussi étonnants que la lingerie parfumée, le fil à pêche au parfum de vanille, les sacs poubelles à l'odeur répulsive pour les chiens ou la maison senteur pain d'épices de Disneyland Paris... Avec Le Marketing Olfactif vous aurez en main les outils pour maîtriser ce sens encore sous-exploité.

D fte als geistiges Eigentum

Titre : D fte als geistiges Eigentum
Auteur : Stefan Fröhlich
Éditeur : Mohr Siebeck
ISBN-13 : 3161498682
Libération : 2008

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English summary: It is not only perfume companies which are increasingly being confronted with imitations of their products and which demand exclusive rights of use for scents. Since the court rulings of the European Court of Justice have virtually excluded the protection of scents as trademarks, Stefan Frohlich studies the various possibilities for protecting scents and perfumes in the other areas of intellectual property and by using the Unfair Competition Act. Based on a description of the scientific requirements for a legal evaluation, the author does a systematic analysis of the prerequisites for and the content of protection by copyright, industrial design law, the patent law, the utility model law and the Unfair Competition Act. In doing so, he deals with the relevant French and Dutch judicature as well as the advantages and disadvantages of the various industrial property rights for scents. German description: Ausgehend von der Problematik des Schutzes von Duften und Duftstoffen als Marke, der aufgrund der vom Europaischen Gerichtshof in der Sieckmann-Entscheidung aufgestellten Anforderungen an den Markenschutz praktisch ausgeschlossen ist, untersucht Stefan Frohlich umfassend die Schutzmoglichkeiten fur Dufte durch die ubrigen Rechtsinstitute des geistigen Eigentums. Er vermittelt zunachst die fur die rechtliche Beurteilung relevanten naturwissenschaftlichen Hintergrunde zu Duftstoffen und untersucht dann systematisch die Schutzmoglichkeiten auf den einzelnen Teilgebieten des geistigen Eigentums und durch das Lauterkeitsrecht. Dabei berucksichtigt er auch die relevante Judikatur aus dem europaischen Ausland. Jeweils gesondert behandelt werden das Urheberrecht, das Geschmacksmusterrecht, das Patentrecht, das Gebrauchsmusterrecht und schliesslich der lauterkeitsrechtliche Schutz von Betriebsgeheimnissen sowie der erganzende wettbewerbsrechtliche Leistungsschutz nach 4 Nr. 9 UWG. Der Autor bestimmt zunachst jeweils den fur das Rechtsgebiet massgeblichen Schutzgegenstand, wobei unterschieden wird zwischen dem Schutz von Dufteindrucken, Duftstoffformeln und einzelnen Duftstoffen. Sodann erfolgt eine Untersuchung der unterschiedlichen Schutzvoraussetzungen fur die einzelnen Rechte. Schliesslich setzt er sich auch mit den Vor- und Nachteilen der einzelnen Schutzmoglichkeiten auseinander. Im Ergebnis gelangt er zu unterschiedlich ausgestalteten Schutzmoglichkeiten von Duften und Duftstoffen auf samtlichen behandelten Gebieten geistigen Eigentums mit Ausnahme des Geschmacksmusterrechts.

The Smell Book

Titre : The Smell Book
Auteur : Ruth Winter
Éditeur : Harpercollins
ISBN-13 : STANFORD:36105122755429
Libération : 1976

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Ruth Winter A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de The Smell Book Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Scent of the Vanishing Flora

Titre : Scent of the Vanishing Flora
Auteur : Roman Kaiser
Éditeur : Wiley-VCH
ISBN-13 : 3906390640
Libération : 2011-01-18

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Inspired by Dougal Stermer's book 'Vanishing Flora', Roman Kaiser worked for more than ten years on collecting the scent of 267 endangered plant species worldwide. In the present volume, he invites us to a journey along the hotspots of biodiversity, all of them bearing endangered species, and discusses their scents. This compilation renders the book an important contribution to the UN International Year of Biodiversity.

Iridescences

Titre : Iridescences
Auteur : Serge Berthier
Éditeur : Springer Science & Business Media
ISBN-13 : 9780387341194
Libération : 2007-01

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Lepidoptera and Coleoptera – butterflies and beetles - are the most beautifully colored insects we can find. This book explores the origin of these brilliant colors from a physics perspective, beginning with the simplest question: Why Colors? The author masterfully explains at an introductory level the coloring of insects and illustrates his points with more than 240 brilliant figures. The book is a rich source for optical physicists, biologists, and teachers alike.

The Book of Perfumes

Titre : The Book of Perfumes
Auteur : Eugene Rimmel
Éditeur :
ISBN-13 : HARVARD:32044107227621
Libération : 1865

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Eugene Rimmel A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de The Book of Perfumes Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Perfumes

Titre : Perfumes
Auteur : Luca Turin
Éditeur : Profile Books
ISBN-13 : 9781847651525
Libération : 2010-08-06

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'I've long wished perfumery to be taken seriously as an art, and for scent critics to be as fierce as opera critics, and for the wearers of certain "fragrances" to be hissed in public, while others are cheered. This year has brought Perfumes: The Guide by Luca Turin and Tania Sanchez, which I breathed in, rather than read, in one delighted gulp.' Hilary Mantel, Guardian Perfumes: The Guide is the culmination of Turin's lifelong obsession and rare scientific flair and Sanchez's stylish and devoted blogging about every scent that she's ever loved and loathed. Together they make a fine and utterly persuasive argument for the unrecognised craft of perfume-making. Perfume writing has certainly never been this honest, compelling or downright entertaining.

Luxury Retail Management

Titre : Luxury Retail Management
Auteur : Michel Chevalier
Éditeur : John Wiley & Sons
ISBN-13 : 9780470830291
Libération : 2012-01-13

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Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

English in Europe

Titre : English in Europe
Auteur : Manfred Görlach
Éditeur : OUP Oxford
ISBN-13 : 0191580694
Libération : 2002-05-23

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English in Europe charts the English invasion of Europe since 1945. Sixteen distinguished European scholars report on the English words and phrases that have become integral parts of their languages. Each describes the effect of English on the host language, and shows how the process of incorporation often modifies pronunciation and spelling and frequently transforms meaning and use. The languages surveyed are Icelandic, Dutch, French, Spanish, Norwegian, German, Italian, Romanian, Polish, Croatian, Finnish, Albanian, Russian, Bulgarian, Hungarian, and Greek. The book is designed as a companion to A Dictionary of European Anglicisms but may be read as an independent work. This is the first systematic survey of a phenomenon that is fascinating, alarming, and apparently unstoppable.

1493

Titre : 1493
Auteur : Charles C. Mann
Éditeur : Vintage
ISBN-13 : 9780307596727
Libération : 2011-08-09

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From the author of 1491—the best-selling study of the pre-Columbian Americas—a deeply engaging new history of the most momentous biological event since the death of the dinosaurs. More than 200 million years ago, geological forces split apart the continents. Isolated from each other, the two halves of the world developed radically different suites of plants and animals. When Christopher Columbus set foot in the Americas, he ended that separation at a stroke. Driven by the economic goal of establishing trade with China, he accidentally set off an ecological convulsion as European vessels carried thousands of species to new homes across the oceans. The Columbian Exchange, as researchers call it, is the reason there are tomatoes in Italy, oranges in Florida, chocolates in Switzerland, and chili peppers in Thailand. More important, creatures the colonists knew nothing about hitched along for the ride. Earthworms, mosquitoes, and cockroaches; honeybees, dandelions, and African grasses; bacteria, fungi, and viruses; rats of every description—all of them rushed like eager tourists into lands that had never seen their like before, changing lives and landscapes across the planet. Eight decades after Columbus, a Spaniard named Legazpi succeeded where Columbus had failed. He sailed west to establish continual trade with China, then the richest, most powerful country in the world. In Manila, a city Legazpi founded, silver from the Americas, mined by African and Indian slaves, was sold to Asians in return for silk for Europeans. It was the first time that goods and people from every corner of the globe were connected in a single worldwide exchange. Much as Columbus created a new world biologically, Legazpi and the Spanish empire he served created a new world economically. As Charles C. Mann shows, the Columbian Exchange underlies much of subsequent human history. Presenting the latest research by ecologists, anthropologists, archaeologists, and historians, Mann shows how the creation of this worldwide network of ecological and economic exchange fostered the rise of Europe, devastated imperial China, convulsed Africa, and for two centuries made Mexico City—where Asia, Europe, and the new frontier of the Americas dynamically interacted—the center of the world. In such encounters, he uncovers the germ of today’s fiercest political disputes, from immigration to trade policy to culture wars. In 1493, Charles Mann gives us an eye-opening scientific interpretation of our past, unequaled in its authority and fascination. From the Hardcover edition.